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Brown also helps people consider your brand to be sturdy or masculine.īlack: If you want to look modern or sophisticated, nothing is more classic and effective than black. It’s also a great color for brands with a soft and luxurious identity.īrown:Brown is probably the least used color in all branding, but in reality it could be in your interest! Whenever you do something different, it helps you stand out. Pink:Right or wrong, pink is culturally associated with femininity, so if your brand is targeting women, pink should be a clear candidate for your brand color. Purple:Purple is a royal color, so if you want a luxurious feel for your branding, this is a safe bet. Therefore, use blue if you want to appeal to a wide range of users and gain their trust in the process. If your brand is associated with any of these things, green is a particularly good choice.īlue: Blue, the most universally attractive color in the spectrum, helps make branding look more stable and reliable. Culturally, however, people think of two things when they see green: money or nature. Green: Green is an incredibly versatile color that can be used for almost any brand.

The cheerful atmosphere is suitable if you want to feel fun, accessible and affordable. Yellow: Yellow, the color of the sun’s rays, is all happy. It stands out because it is used less frequently than red. Orange:Orange is another high-energy color, perfect if you want a familiar and playful color. If your brand identity is noisy, youthful, and inspiring, it’s the perfect choice. Red: Red is the color of passion and excitement. Here’s what rainbow colors (and some additional features) can do to support your brand identity: People (including potential customers) have a variety of colors and psychological connections, and strategic use of brand colors and logo colors can seriously impact viewers’ perception of the brand.