There were a lot of new models being developed at this time: the SG-100 and SG-200 were announced in February 1971, The SG-Deluxe and SG-Pro in June, with the SG-250 being added to the range in November. In this vein, late 1971 saw the launch of Gibsons new SG models, featuring an expanded range of budget models to replace the SG Junior and Melody Maker. To keep profitable, companies had to reduce production costs, and focus more on entry level instruments.
Ever increasing competition from overseas (particularly Japanese) manufacturers and the prevailing economic conditions of the time meant luxury goods (such as Gibson guitars) were simply not selling.
The early seventies were a difficult time for American guitar manufacturers. Taken from "what's new!" section of the 1971 Gibson Gazette (Vol. Deep rich bass, clean, clear highs, it's all here at the touch of a finger Featuring a new concept in tonal response and body design, each model is equipped with the "bite" and appearance you would normally expect from higher priced instruments. If your bag is Rock, Country, Bluegrass, or just plain blues, the exciting new SG-100, SG-200, SB-300 and SB-400, Gibson Solid Body guitars and basses are for you. An adaptation of fine violin construction that has become a "hallmark" of craftsmanship In the 1972 Gibson Solid Bodies, Solid Sound brochure it is described thus: Volute: A graceful construction feature that minimizes the possibility of accidental breakage. It became the default colour for the Custom, which sported a fetching white pickguard, and was also available for the standard, and Junior - though shipping figures for these models are not split by colour.Ī few other changes were introduced in 1970 the words 'MADE IN USA' were stamped on the back of the headstock beneath the serial number, the headstock overlay material was changed from wood to resin, and a volute was added. Walnut, a new colour option announced in 1969 became available, and almost 60% of the Specials were shipped in this colour. Perhaps it was the influence of popular bands of the time (Clapton with his SG standard, and the remarkable performances of the Who and Santana at Woodstock the previous year - both SG Special users). Most of these sales came from two models, the Standard (6677 - double the previous years sales) and the Special (4982). In total more SG guitars were sold than in any other single year in the period 1961-1979, selling a third more than the next best year 1965 (8871 units).
1970 Gibson electric solid bodies catalog Gibson SG 1970ġ970 was a fantastic year for the Gibson SG, shipping 12914 units.
0 kommentar(er)
